1. Introduction
Welcome to Verified Brick.
Verified Brick ("we", "our", "us" or the "Platform") is an independent property intelligence and scoring platform designed to help buyers, investors and property owners make more informed real estate decisions.
We respect your privacy and are committed to protecting the personal information you share with us when accessing our website, using our services or communicating with our team.
This Privacy Policy explains what information we collect, how we use it, when we may share it, how we protect it and what rights you have regarding your personal information.
By accessing or using the Verified Brick website and services, you acknowledge that you have read this Privacy Policy.
2. Information We Collect
We may collect different types of information depending on how you interact with our platform.
2.1 Personal Information
When you contact us, submit an enquiry, request information or use certain platform features, we may collect:
- Full name
- Email address
- Phone number
- Country of residence
- General location information
- Any additional information you voluntarily provide through forms or communications
We only seek information that is reasonably necessary for the relevant purpose.
2.2 Property-Related Information
When users search for, submit or request an evaluation of a property, we may collect or process relevant property information, including:
- Property name and address
- Building and development details
- Property type and configuration
- Asking prices and transaction values
- Rental information and estimated rental yields
- Developer and project information
- Payment plan details
- Service charges and ownership costs
- Relevant property registration and legal information
This information may come from users, publicly available records, government sources, authorised data providers and other relevant property information platforms.
Property information is used primarily for evaluation, comparison, market analysis and property scoring.
2.3 Technical and Usage Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type and operating system
- Website pages visited
- Date and time of visits
- Referring website or source
- General website interaction and usage information
- Cookie and similar tracking technology information
This information helps us understand how visitors use our platform, maintain website security and improve our services.
2.4 Information You Voluntarily Provide
You may voluntarily provide additional information when:
- Submitting feedback or correction requests
- Reporting incorrect property information
- Contacting our support team
- Requesting property-related assistance
- Participating in surveys or other platform activities
We use this information only for the relevant purpose or another purpose explained to you at the time of collection.
3. How We Use Your Information
Verified Brick collects and processes information for legitimate business and platform-related purposes, including:
Providing Property Evaluation Services
To analyse property information, generate property scores, display evaluation results and provide relevant market insights.
Improving Platform Performance
To understand user behaviour, improve website functionality, develop new features and enhance the overall user experience.
Responding to Enquiries
To respond to questions, feedback, correction requests and other communications submitted through our website.
Providing Requested Information
To deliver property reports, evaluation results, updates or other information specifically requested by users.
Website Security
To detect suspicious activities, prevent unauthorised access, protect our systems and maintain the security of our platform.
Analytics and Research
To analyse general usage patterns, property market trends and platform performance, including through aggregated or anonymised information where appropriate.
Legal and Regulatory Compliance
To comply with applicable UAE laws, regulations, lawful requests and other legal obligations.
We do not use personal information for purposes that are incompatible with the purpose for which it was collected without an appropriate legal basis.
4. Property Data Sources and Third-Party Information
Verified Brick uses property-related information from various sources to support its evaluation and scoring methodology.
These may include:
- Dubai Land Department (DLD)
- Real Estate Regulatory Agency (RERA)
- Publicly available government records
- Relevant property market platforms
- Authorised data providers
- Developer and project information sources
- Other publicly available and verifiable information
We aim to prioritise reliable and verifiable information.
However, the collection or use of property information does not mean that every source is owned, controlled or operated by Verified Brick.
Where personal information is obtained from third-party sources, we will process it only where permitted by applicable law and for appropriate purposes.
We do not intend to collect or publish personal information about individual property owners, tenants or other individuals unless there is an appropriate legal basis to do so.
Property scores and evaluations are intended to assess properties and their relevant characteristics, not to profile individual buyers or property owners.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels and similar technologies to improve website functionality and understand how visitors interact with our platform.
Cookies may be used for the following purposes:
Essential Cookies
These support website functionality, security and basic navigation.
Analytics Cookies
These help us understand website traffic, visitor behaviour and platform performance.
Preference Cookies
These remember certain user preferences and improve the browsing experience.
Marketing Cookies
Where implemented and permitted, these may help measure advertising performance and deliver relevant marketing communications.
You may manage or disable cookies through your browser settings. Where required, we will request consent before placing non-essential cookies.
Disabling certain cookies may affect some website features.
6. How We Share Your Information
Verified Brick respects the confidentiality of user information.
We do not sell personal information to third parties.
However, we may share limited information in the following circumstances:
6.1 Service Providers
We may share information with trusted third-party service providers that support our operations, including:
- Website hosting providers
- Cloud storage providers
- Website analytics services
- Communication and email service providers
- Customer relationship management (CRM) systems
- Website security providers
- Technical development and maintenance partners
These providers may process information on our behalf and are expected to apply appropriate confidentiality and security measures.
6.2 Legal Requirements
We may disclose information where required by applicable law, regulation, court orders, government authorities or other lawful requests.
6.3 Business Transfers
In the event of a merger, acquisition, restructuring, sale of assets or similar business transaction, relevant information may be transferred as part of the transaction, subject to applicable data protection requirements.
6.4 With Your Consent
We may share information with other parties where you have specifically requested or authorised us to do so.
We do not permit third parties to use personal information obtained through Verified Brick for unrelated purposes without an appropriate legal basis.
7. Independent Property Evaluation and Data Integrity
Verified Brick is built on the principle that property evaluations should be driven by data, not commercial interests.
Our property scoring methodology is designed to operate independently of developer influence, paid promotions, sponsored placements or advertising arrangements.
Data-Driven Scoring
Property scores are generated using our defined evaluation methodology, relevant property information, available market data and supporting records. Scores are determined by the data and evaluation criteria, not by commercial relationships.
No Developer Influence
Developers cannot pay to improve, modify or influence their property's score or evaluation results.
No Paid Score Placements
Advertising, paid promotions and commercial partnerships do not determine property scores, rankings or evaluation outcomes.
Independent Methodology
Our scoring framework follows defined evaluation parameters and weightings, designed to provide consistent and objective property assessments.
Transparency and Accountability
We aim to identify the information sources, data limitations and confidence levels behind our evaluations. Where information is incomplete or unavailable, we aim to communicate this rather than present assumptions as verified facts.
Our commitment is simple: Property scores should reflect the available evidence and the methodology applied, not who is promoting the property.
8. Data Security
We take reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Accidental loss or destruction
- Unauthorised disclosure
- Alteration or misuse
- Unlawful processing
These measures may include access restrictions, secure hosting environments, encryption where appropriate, monitoring and other security controls.
However, no website, online service or electronic transmission can be guaranteed to be completely secure.
While we take reasonable steps to protect your information, we cannot guarantee absolute security.
9. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including:
- Providing requested services
- Responding to enquiries
- Maintaining website security
- Meeting legal and regulatory obligations
- Resolving disputes
- Enforcing applicable agreements
When personal information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it, subject to applicable legal requirements.
Aggregated or anonymised property and usage information may be retained for research, analytics and platform improvement where it no longer identifies an individual.
10. International Data Transfers
Verified Brick may use third-party technology, hosting, analytics and service providers located in different countries.
As a result, personal information may be processed or stored outside the United Arab Emirates.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UAE data protection requirements, including relevant safeguards and contractual protections where required.
11. Your Privacy Rights
Subject to applicable laws and any relevant limitations, you may have the right to:
Access Your Information
Request confirmation of whether we process your personal information and request access to relevant information.
Correct Your Information
Request corrections to inaccurate or incomplete personal information.
Request Deletion
Request the deletion of personal information where legally applicable.
Restrict Processing
Request that we restrict certain processing activities where permitted by law.
Withdraw Consent
Withdraw previously provided consent where processing is based on consent.
Object to Processing
Object to certain processing activities, including direct marketing, where applicable.
Request Data Portability
Request a copy of certain personal information in a suitable format where the applicable legal conditions are met.
We will handle privacy-related requests in accordance with applicable data protection laws.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, property platforms, government portals and external services.
These websites operate independently and may have their own privacy policies, terms and data collection practices.
Verified Brick does not control the privacy practices or security of external websites.
We encourage users to review the relevant privacy policies before sharing personal information with third-party services.
13. Children's Privacy
Verified Brick is designed for individuals who are legally able to use property-related information and services.
Our platform is not intentionally designed to collect personal information from children.
We do not knowingly collect personal information from children without the appropriate legal basis or required parental or guardian involvement.
If we become aware that personal information has been collected from a child in circumstances that are not permitted by applicable law, we will take appropriate steps to address it.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our services or platform features
- New data collection or processing practices
- Changes in technology or third-party services
- Changes in applicable laws and regulations
Any updated version will be published on this page.
We encourage users to review this page periodically to remain informed about how their information is handled.
Verified Brick
Independent Property Intelligence. Driven by Data. Built on Transparency.
Know Before You Buy.